The nominees for the 97th Academy Awards have been announced and Apple TV+ is not going to take home another Best Picture Oscar, or anything else — because it didn’t try.
Nobody can ever take away from Apple that it was the first-ever streamer to win a Best Picture Oscar for “CODA.” It’s not going to repeat that in 2025, but unlike Netflix, Apple truly didn’t try very hard this time.
That’s clear not from the lack of nominations, but from the Oscars shortlist — and before that, from Apple’s own PR attempts. Every year studios mount campaigns known as “For Your Consideration,” trying to get the Academy’s voters to at least watch key films, and Apple pushed four titles.
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Source: AppleInsider News
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