Pinterest Launches Story Pins & More New Tools


Pinterest is launching its “greatest updates for creators but,” which features a suite of options and the debut of tales.

The corporate states in an announcement:

“These new publishing and measurement instruments will give creators methods to simply publish immersive and expansive tales on to Pinterest and attain Pinners in search of inspirational concepts and folks to comply with.”

Pinterest Story Pins

It was solely a matter of time earlier than Pinterest launched its model of tales, a function which is now ubiquitous all through all social media.

That’s not an exaggeration both. With the launch of LinkedIn tales earlier this week, and now Pinterest tales, there’s hardly a social community you may log into the place tales are usually not on the forefront.

“Story Pins is an all new kind of Pin and publishing choice that provides creators a strategy to inform dynamic and visible tales with movies, voiceover and picture and textual content overlay.

We’re making it simpler for creators who’re desperate to share their expertise, passions and creativity to circulate again immediately into Pinterest with out the necessity for an internet site.”

Pinterest Launches Story Pins & More New Tools

Pinterest Launches Story Pins & More New Tools

Tales are all over the place for a cause – they get get engagement!


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Pinterest goals to make its tales extra participating and actionable than common pins in a wide range of methods.

Each firm’s model of tales does one thing barely completely different, and Pinterest isn’t any exception.

The key distinction between story pins, and different sorts of tales, is they are often saved to your profile completely and stay discoverable over time.

“Guaranteeing recent, optimistic and inspirational concepts are all the time discoverable on Pinterest is a key precedence of ours. Creators are the guts and soul of Pinterest, constructing content material that evokes folks around the globe. We would like Pinterest to be a spot not simply to be impressed, however a platform the place folks can encourage others.”

Along with consumer’s profiles, story pins may also seem throughout the house feed, search outcomes, and locations just like the In the present day tab.


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Story pins can be surfaced to different customers by way of Pinterest’s visible discovery engine, which matches new content material to folks with related tastes and pursuits.

Tips on how to Publish a Story Pin

Story pins will be created immediately in Pinterest utilizing the in-app digicam.

Customers can document video, add a number of pictures, and overlay textual content with customized fonts over the visuals.

Pinterest customers may add a supplemental web page to their tales with further element, corresponding to elements or DIY supplies wanted.

Since story pins stay discoverable, and don’t disappear after 24-hours, customers can add hashtags to categorize them by subjects or pursuits.

New Person Profiles

Pinterest’s suite of recent creator instruments consists of revamped consumer profiles.

A deal with unique content material

Pinterest Launches Story Pins & More New Tools

Profiles are being up to date to showcase customers’ concepts entrance and middle.


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There’s a renewed deal with content material revealed immediately by the consumer, not simply different content material they’ve saved to their boards.

New messaging function

Pinterest Launches Story Pins & More New Tools

Pinterest’s new consumer profiles supply the flexibility for customers to message one another by way of the Contact or Message card.


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Messaging additionally consists of emoji reactions, which is a fast method to supply suggestions to customers on their content material.

Pinterest Analytics

Pinterest is launching new analytics instruments, in addition to an engagement tab, for customers to trace their efficiency and progress over time.

Customers can discover stats on particular person pens or view the redesigned analytics dashboard which reveals a extra detailed view of content material efficiency.

Pinterest Launches Story Pins & More New Tools

These options are beginning to roll out now. Pinterest customers within the US will begin seeing story pins on iOS, Android and internet at the moment.


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