Categories: Cars

QOTD: How Can a EV Startup Succeed?

Matt went deep yesterday on why so many recent EV-automaker startups have failed over the years.

It got me thinking — how would you, if you woke up tomorrow with the money necessary to fund an EV startup, make sure it would succeed?

Obviously, not all EV startups fail. Tesla is the most obvious success, and Rivian and Lucid seem to be doing well, as just two examples. But starting ANY new car company is almost impossible for a variety of reasons, and it seems to be even harder if you’re EV-only.

My business plan would probably be boring, maybe too boring to get funding from impatient investors who like to see hype, but it goes something like this: Grow slowly, produce a reliable product at an affordable price, and make the model/models I sell be attractive to consumers, fun to drive, and stylish. Oh, also offer a decent real-world range and perhaps an affordably priced in-house charger.

Easier said than done, I know. If I could do it and succeed, well…let’s just say my house would be a little bit bigger.

Your turn. Sound off below.

[Image: Lucid]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Source: The Truth About Cars

AddThis Website Tools
WBN

Share
Published by
WBN

Recent Posts

The EU is betraying its citizens and weakening privacy for political gain

Maybe Apple will never fully walk away from Europe, but the European Commission has just…

10 hours ago

Warner Bros.’ Shelved Coyote vs. Acme Feature May Get a Second Chance

A new report says Ketchup Entertainment, which picked up The Day the Earth Blew Up:…

10 hours ago

Used Car of the Day: 1968 Ford Mustang

We're staying old school today with this 1968 Ford Mustang. This one has had the…

11 hours ago

Trump Threatens to Defund the NYC Subway

Transportation Secretary Sean Duffy is demanding a "safety plan" from the city.

11 hours ago

Apple will launch new ‘homeOS’ this year, here’s what’s coming

Apple has a big software year ahead, with major redesigns coming to iOS 19, macOS…

11 hours ago

Elon Musk Is Joining Microsoft in $30 Billion Data Center Project

The biggest backer of OpenAI, Microsoft is now building its own AI models and teaming…

11 hours ago