Sonos abandons its streaming Apple TV rival even as it was in testing
Troubled audio company Sonos has reportedly told its staff that work on its promised streaming video player is now canceled.
The player, codenamed Pinewood, was first reported on in 2023, when together with an AirPods Max-style rival, it was thought to be Sonos directly taking on Apple. Then, however, an update to its existing iPhone Sonos app was so faulty and so poorly received in early 2024, that the company ultimately saw its CEO resign.
Now according to The Verge, interim CEO Tom Conrad and his management team has held an all-staff call. In it, Conrad announced the cancellation of the Pinewood project and the redeployment of staff to other projects within the company.
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Source: AppleInsider News
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