Sony Exiting Brazil: All Camera Sales and Manufacturing to End in 2021

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Sony has introduced that it’s planning to stop all manufacturing and gross sales of cameras (and different electronics) in Brazil by mid-2021. The change applies to all the firm’s client electronics divisions, though technical help will reportedly proceed.

The official announcement, which was despatched to retailers on Monday, accommodates two dismaying items of stories. First, the corporate might be shutting down its electronics manufacturing facility in Manaus by March of 2021, placing roughly 220 folks out of labor; and second, gross sales of client electronics reminiscent of TVs, audio and cameras, all of that are produced domestically at this manufacturing facility, might be shut down in the midst of the identical 12 months.

“The Sony Group has determined to shut its manufacturing facility in Manaus on the finish of March 2021 and interrupt, in mid-2021, gross sales of client merchandise by Sony Brasil Ltda—reminiscent of TV, audio and cameras—contemplating the latest market surroundings and the anticipated enterprise traits,” reads the translated assertion. “The choice goals to strengthen the construction and sustainability of our companies, with a view to reply to fast adjustments within the exterior surroundings.”

For those who occur to learn Portuguese, you’ll be able to see the total assertion under:

And right here is the total Google translated model, which we’ve edited barely for readability:

Pricey,

We inform that the Sony Group determined to shut its manufacturing facility in Manaus on the finish of March 2021 and interrupt, in mid-2021, gross sales of client merchandise by Sony Brasil Ltda.—reminiscent of TV, audio and cameras—contemplating the latest surroundings and the anticipated enterprise traits. The choice goals to strengthen the construction and sustainability of its companies, with a view to reply to fast adjustments within the exterior surroundings.

We additionally inform you that Sony Brasil will proceed to keep up its native operation to supply all client help for merchandise below its industrial accountability in accordance with relevant legal guidelines and its product guarantee coverage.

It is very important make clear that the opposite Sony group companies in Brazil (Video games, Skilled Options, Music and Photos Leisure) will proceed to keep up their robust presence within the native market.

With 48 years of historical past in Brazil and on this trajectory, we’re grateful for the connection of belief constructed over the entire time with our robust partnership.

We can be found to schedule a gathering in order that we will share and element the following steps of this trajectory.

Assured of having the ability to rely in your understanding, we thanks upfront on your at all times immediate consideration and collaboration with Sony Brazil.

Type regards,
Senior Operations Supervisor

The information comes as a shock to Sony photographers in Brazil, particularly those that already went via this as soon as in 2018 when Nikon left the nation in a lot the identical sudden and surprising method.

“Personally, I obtain this discover like a stab on my again. I invested some huge cash in Sony cameras and lenses, lots of people too. Sony is already the usual for a lot of professionals, like occasion, marriages, and promoting small producers,” a disenchanted reader tells PetaPixel. “Irrespective of for those who purchase the digicam at B&H, you at all times maintain shopping for lenses and equipment for Sony Retailer Brasil. And it’s vital to know that we now have an help within the nation.”

“With Nikon already gone just a few years, I made the transfer to Sony,” he continues. “Seems like a nasty alternative. Now, I must promote and purchase every thing new from Canon.”

Luckily, because the assertion explains, Sony Brazil plans to proceed providing all essential product and guarantee help. This leaves room for hope that Sony photographers within the nation received’t be left (fully) excessive and dry.

(by way of Gizmodo)

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