Sony Introduces Smaller, Lighter a7C Full-Frame Mirrorless Camera


The Sony a7C is the corporate’s most compact full-frame interchangeable lens digital camera but, related in type issue to its a6000-series APS-sensor fashions.

Sony at present launched a brand new Alpha full-frame mannequin, the a7C. The design extra carefully resembles Sony’s a6000-series APS-sensor cameras, and Sony is positioning it because the “World’s smallest and lightest full-frame physique,” with the disclaimer “Amongst full-frame interchangeable-lens digital cameras with optical in-body picture stabilization mechanism. Technically, the Sigma fp is smaller and lighter, but it surely doesn’t have in-body picture stabilization, nor does it have a built-in eye-level finder, which the Sony a7C does, and which we expect is arguably a extra essential distinction between the 2. However whatever the advertising angle, the Sony a7C is a really compact full-frame digital camera making it a superb selection for photographers who need to reduce the gear they carry within the subject.

Image of the back of the Sony a7C

The Sony a7C contains a 3-inch touchscreen LCD that may flip and swivel.

Although smaller than its Sony Alpha full-frame siblings, the a7C doesn’t compromise on efficiency. It shares many traits just like the a7 III, together with 24-megapixel decision, dynamic vary of roughly 15 stops and the flexibility to shoot constantly at speeds as much as 10 fps. The AF system contains Sony’s Actual-time Monitoring and Face/Eye detection expertise present in current Alpha fashions.

Together with the digital camera, Sony launched a brand new compact, retractable FE 28-60mm F4-5.6 zoom lens that’s an ideal match for the digital camera with a diameter of two.6 inches and a size of 1.eight inches when retracted. The lens’ zoom vary is a flexible one for panorama and journey images and we anticipate photographers choosing up the a7C will select to get the digital camera in a equipment with this lens.

Top view of the Sony a7C

The highest view of the Sony a7C with the brand new FE 28-60mm F4-5.6 offers you a good suggestion of how compact the lens and digital camera combo is with the lens retracted.

The Sony a7C will probably be provided in each black and silver (pictured) coloration choices. It’s anticipated in late October with a listing value of $1,799 for the physique solely, or in a equipment with the FE 28-60mm F4-5.6 for $2,099. The lens will even be out there individually in “early 2021” with an estimated value of $499.

For extra particulars on the a7C, lens and a compact new flash designed to pair properly with the digital camera, see the press launch under.


Sony Electronics Introduces Alpha 7C Digicam and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Digicam System  

New HVL-F28RM Compact Flash can be Introduced

SAN DIEGO, CA – September 14, 2020 – At present, Sony Electronics Inc. introduced a number of additions to an already spectacular imaging lineup — the Alpha 7C full-frame digital camera (mannequin ILCE-7C), the FE 28-60mm F4-5.6 (mannequin SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii]  full-frame physique with uncompromising efficiency, that includes superior AF (autofocus), high-resolution 4K video[iii] capabilities and extra. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 normal zoom lens, this versatile mixture delivers an expertise not like another, maximizing portability and flexibility with out sacrificing any of the ability of full-frame imaging. The HVL-F28RM flash permits customers to broaden their photograph expressions with excellent compactness, and an clever gentle depth management linked to digital camera face detection[v].

“We’re dedicated to creating the very best instruments potential, primarily based on the wants of our prospects,” mentioned Neal Manowitz, deputy president of Imaging Merchandise and Options Americas, Sony Electronics. “The brand new Alpha 7C digital camera and FE 28-60mm F4-5.6 zoom lens pack a lot of our most superior imaging applied sciences in a model new design that’s the smallest and lightest full-frame digital camera and lens system on this planet. This opens up a brand new world of prospects for creators, giving them the uncompromised energy of a full-frame system within the palm of their hand.”

New Alpha 7C: Uncompromised Full-frame Efficiency in a Compact Design

The brand new Alpha 7C combines Sony’s full-frame picture high quality, superior AF capabilities and versatile video taking pictures capabilities in a stunningly gentle and compact design. The brand new digital camera contains a 24.2MP (approx. efficient) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ picture processing engine, providing excessive sensitivity, excellent decision, 15-stop[vi]  huge dynamic vary and high-speed picture knowledge processing. 

Measuring solely 4.9 inches x 2.eight inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing simply 18oz (509g)[vii], the Alpha 7C is analogous in measurement and weight to an APS-C digital camera[viii], with just one p.c extra weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii via upgraded 5-axis in-body stabilization and shutter items, and the utilization of magnesium alloy monocoque development, typically used within the our bodies of automobiles and plane. Even on this compact physique, the Alpha 7C contains a 5-step[ix] stabilization impact that enables for taking pictures snaps and not using a tripod. Furthermore, regardless of the compact physique, the high-capacity NP-FZ100 battery supplies sufficient energy for lengthy taking pictures durations and to seize as much as an industry-leading[x] 740 photos[xi]when utilizing the LCD monitor, or 680 imagesxi when utilizing the viewfinder.

Excellent Full-frame Picture High quality

Sony’s new Alpha 7C combines excessive decision with low noise for glorious picture high quality in any respect sensitivities, providing the consumer beautiful picture high quality for taking pictures on a regular basis images and flicks comparable to nature, portraits, sports activities, avenue images and extra. Commonplace ISO extends as much as 51,200 and is expandable from ISO 50-204,800[xii] for low-light surroundings captures with low noise. The Alpha 7C additionally helps 16-bit processing and 14-bit RAW output[xiii] for pure gradations.

Superior Autofocus

Utilizing AI-driven capabilities, the Alpha 7C’s Actual-time Monitoring[xiv] maintains correct focus routinely whereas the shutter button is half-pressed. As well as, “Monitoring On + AF-On” is now assignable to a customized key and will be activated directly whereas the AF-ON button is pressed. Furthermore, the meant topic will be specified simply by touching it on the monitor when “Contact Monitoring” has been turned ON through the menu and is obtainable for each stills and flicks. The Alpha 7C’s AF capabilities additionally function Actual-time Eye AF for each people and animals[xv] to realize quick and correct focus[xvi]. When utilizing Actual-time Monitoring whereas “Face/Eye Precedence in AF” is ON with a human topic, the topic’s eye and face is detected and locked on in real-time with extraordinarily excessive monitoring precision.

The Alpha 7C supplies huge, quick, dependable AF that locks onto the meant topic immediately with out dropping focus, due to its 693-point focal-plane phase-detection AF system masking roughly 93 p.c of the picture space, with an extra 425 contrast-detection factors to make sure dependable focus, even in busy environments.

The Alpha 7C additionally options steady taking pictures at as much as 10 fps[xvii] with AF/AE (autoexposure) through the use of a newly developed shutter unit and refined picture processing system. Additionally it is potential to shoot constantly at as much as eight fpsxvii in reside view mode, with minimal viewfinder/monitor show lag for simple, steady framing, even with intense topic movement. The Alpha 7C permits as much as roughly 223 JPEG (High-quality L) photos, 115 compressed RAW photos, or 45 uncompressed RAW photos to be captured in a single steady burst[xviii], and achieves extremely correct and dependable AF precision in gentle all the way down to EV-4[xix]. These options make it simpler to seize fast paced topics in difficult environments.

Expanded Video Capabilities

Full-frame full-pixel readout with out the necessity for pixel binning makes it potential to seize greater than twice[xx] the quantity of knowledge required for 4K video (QFHD: 3840 x 2160)iii, which is then oversampled to provide prime quality 4K footage with distinctive element and depth. As well as, the Alpha 7C helps HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Gradual & Fast movement, high-speed full HD recording at 120 fpsiii and different superior video options for added inventive freedom.

Moreover, the Alpha 7C options Actual-time Eye AF (human) for video taking pictures. The attention is routinely tracked with excessive precision and reliability in order that the operator can think about the content material quite than focus operation. Customers can even customise AF Transition Pace in seven settings, and AF Topic Shift Sensitivity in 5 settings, of their preferences. Contact Monitoring performance can be out there for film taking pictures.

The Alpha 7C contains a side-opening vari-angle LCD monitor, making it straightforward to report selfies, overhead photographs, low ground-level photographs or regardless of the consumer requires. The MOVIE button has been positioned on the highest of the digital camera making it simpler to function whereas recording in selfie mode. The brand new Alpha 7C not solely information high-quality video, but in addition high-quality audio. A digital audio interface has been added to the digital camera’s Multi Interface (MI) Shoe, permitting the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Equipment will be related to enter digital audio alerts on to the MI shoe for cleaner, clearer audio recordings. Like different MI shoe equipment, no cables or batteries are required, offering unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are additionally supplied to precisely monitor recorded sound, and metadata connected to film footage shot vertically on the digital camera permits the footage after switch to the smartphone or related gadget, to even be replayed and edited within the vertical place.

Designed for Dependable Operation

The Alpha 7C is designed with the consumer in thoughts. The contact panel LCD monitor is a big touch-sensitive 3.Zero sort with roughly 921 thousand dots, offering optimum visibility even in shiny out of doors circumstances, and supporting contact focus, monitoring and shutter operations.  The Alpha 7C additionally contains a high-quality view mode for finer, extra pure element along with a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C provides capabilities that simplify operation throughout and after taking pictures, comparable to Fn button customizations and extra. Additionally it is mud and moisture resistant[xxii] to help taking pictures wants in difficult environments.

To simplify workflow wants, Wi-Fi suitable wireless-communication capabilities permits photos and flicks to be straight transferred[xxiii] to a smartphone or pill for handy sharing, viewing or saving. Along with the standard 2.4GHz band, help for the 11ac normal permits switch through 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv]  in order that customers can choose that steady and high-speed switch with low interference. A USB Sort-C® connector that helps SuperSpeed USB 5Gbps (USB 3.2) can be supplied, permitting quick switch of photos throughout PC distant taking pictures and energy provide from exterior cell batteries.

New FE 28-60mm F4-5.6: The World’s Smallest and Lightest[iv] Full-frame Zoom Lens with Excessive Picture High quality

The brand new FE 28-60mm F4-5.6 provides the world’s smallest and lightest[iv] type think about a regular zoom lens, delivering excessive optical efficiency that achieves the high-resolution depiction of full-frame all over the place within the picture. Optimum association of the three aspherical lens parts successfully suppresses aberrations all through the zoom vary and realizes excessive decision from nook to nook. A minimal focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 toes (0.45m) (telephoto) delivers close-up functionality, making it excellent for on a regular basis use or vlogging with a gimbal or grip.

At 5.9oz (167g) and a couple of.6 inches dia. x 1.eight inches size (66.6 mm dia. x 45 mm size), together with its mechanical and optimum optical design that contains a retracting construction, the FE 28-60mm F4-5.6 achieves unmatched compactness and lightness, permitting customers to simply carry it on a regular basis. From on a regular basis taking pictures to surroundings, portraits and journey, it’s the best lens for any sort of on-the-go taking pictures in all kinds of environments. When mixed with the Alpha 7C, the mixture achieves uncompromising full-frame efficiency with the world’s smallest and lightest full-frame digital camera and lens system[i]. Even with its compact measurement and lightweight weight, the FE 28-60mm F4-5.6 is mud and moisture resistant[xxii] and accepts a wide range of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF permitting for Actual-time Monitoring and Actual-time Eye AF, utilizing a linear motor. Along with Sony’s superior AF capabilities, the FE 28-60mm F4-5.6 options an inside focus design which leaves the lens size unchanged with focus movement and close-up photographs, enabling customers to simply seize all kinds of content material from common film taking pictures to snug vlogging.

New HVL-F28RM: Compact Flash with Gentle Depth Management Linked to Digicam Face Detection[v]

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and provides the kind of dependable, steady efficiency that solely a real Sony product can present. When in comparison with the HVL-F32M, the HVL-F28RM contains a 12 p.c discount in quantity and seven p.c discount in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to fulfill the wants of each skilled and superior beginner content material creators.

The HVL-F28RM provides constant GN28[xxv] gentle output, optimized gentle distribution and steady flash efficiency that received’t interrupt the consumer’s workflow, in addition to steady radio wi-fi communication and multi flash radio management. The brand new flash additionally options Sony’s newly launched flash management linked to digital camera face detection[v] superior expertise. When used with a suitable digital camera, the stability between the sunshine falling on the topic’s face and ambient gentle is evaluated to routinely alter correct white stability in order that the topic’s face is rendered with pure, lifelike coloration. As well as, flash compensation, gentle ratio, and different detailed flash parameters will be managed straight from a suitable digital camera[xxvi]. A digital camera customized key will be assigned to name up the flash parameter show in order that changes will be made whereas wanting via the viewfinder and gripping the digital camera. Flash parameters are proven within the chosen digital camera show language.

A newly developed “Metallic Shoe Foot with Rugged Aspect Body”[xxvii] that additionally homes the unit’s electrical contacts provides improved resistance to bodily shock and influence from all instructions. The Multi Interface foot is fabricated from steel for greater energy. The HVL-F28RM additionally contains a mud and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, sturdiness to mud and moisture is improved, even when utilized in difficult out of doors environments.   

The HVL-F28RM additionally options easy, intuitive operation with minimal controls together with +/- gentle stage buttons, pairing button, take a look at button and lock lever. Loads of gentle is obtainable for bounce purposes. The flash angle will also be set as required through 0, 20, 40, 60, 80, and 120 diploma click on stops for simple positioning. The brand new flash additionally contains a built-in wi-fi radio set off for dependable flash triggering when mounted on a suitable digital camera[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can management as much as 15 flash and/or receiver items in 5 teams[xxviii] at distances of as much as 114 toes (35 meters)[xxix] for extraordinary lighting management and flexibility.  The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A contemporary pair of alkaline batteries can present energy for as much as 110 steady flashes (1/1 handbook flash with alkaline batteries)xxix.

Pricing and Availability

The brand new Alpha 7C compact full-frame digital camera will probably be out there in late October and will probably be bought for about $1,799.99 USD and $2,399.99 CAD. It is going to be bought at a wide range of Sony’s approved sellers all through North America.

The FE 28-60mm F4-5.6 zoom lens will probably be out there in early 2021 and will probably be bought for about $499.99 USD and $649.99 CAD. It is going to be bought at a wide range of Sony’s approved sellers all through North America.

A brand new equipment that includes the Alpha 7C compact full-frame digital camera and FE 28-60mm F4-5.6 zoom lens will even be out there in late October and will probably be bought for about $2,099.99 USD and $2,699.99 CAD. It is going to be bought at a wide range of Sony’s approved sellers all through North America.

The HVL-F28RM flash will probably be out there this winter and will probably be bought for about $249.99 USD and $329.99 CAD. It is going to be bought at a wide range of Sony’s approved sellers all through North America.


[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Amongst full-frame interchangeable-lens digital cameras, together with an interchangeable zoom lens. As of Sept. 2020. Sony survey.

[ii] Amongst full-frame interchangeable-lens digital cameras with optical in-body picture stabilization mechanism, as of Sept. 2020. Sony survey.

[iii] A Class 10 or greater SDHC/SDXC card is required for XAVC S format film recording. UHS velocity class Three or greater is required for 100 Mbps recording.

[iv] Amongst interchangeable zoom lenses for 35mm full-frame format digital digital camera our bodies, as of Sept. 2020. Sony survey.

[v] This perform is barely suitable with Alpha 7C as of Sept. 2020

[vi] When taking pictures nonetheless photos. Sony take a look at circumstances.

[vii] With battery and reminiscence card included

[viii] In comparison with the scale of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and reminiscence card included).   

[ix] CIPA requirements. Pitch/yaw shake solely. Planar T* FE 50mm F1.Four ZA lens. Lengthy publicity NR off.

[x] Amongst full-frame mirrorless interchangeable-lens digital cameras with autofocus perform, as of Sept. 2020. Sony survey.

[xi] CIPA requirements.

[xii] ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for motion pictures.

[xiii] Restricted to 12-bit when compressed RAW is used for steady taking pictures, BULB taking pictures, or when long-exposure noise discount is [ON].

[xiv] “Monitoring” within the menu.

[xv] Accessible on nonetheless photos solely.

[xvi] Correct focus will not be achieved with sure topics in sure conditions.

[xvii] As much as 10 fps in steady “Hello+” mode, and as much as eight fps in steady “Hello” mode. UHS-II suitable SDXC reminiscence card required. Sony take a look at circumstances. Most fps will rely on digital camera settings.

[xviii] Steady “Hello+” mode. UHS-II suitable SDXC reminiscence card required. Sony take a look at circumstances.

[xix] ISO 100 equal, F2.Zero lens.

[xx] 24p recording. Approx. 1.6x at 30p.

[xxi] HDR (HLG) photos will be seen by connecting the digital camera on to a Sony TV that helps HDR (HLG) playback.

[xxii] Not assured to be 100% mud and water-proof.

[xxiii] Smartphone or pill should have Imaging Edge Cell put in. Please use model 7.2 or later.

[xxiv] Fashions bought in some international locations/areas help IEEE 802.11b/g/n (2.Four GHz) wi-fi LAN solely.  5GHz communication could also be restricted in some international locations and areas.

[xxv] 50 mm, at ISO 100 in meters

[xxvi] Go to Sony help webpage for useful compatibility data.

[xxvii] Design registration software pending.

[xxviii] In group flash mode. Three teams (A-C) in TTL or handbook flash mode.

[xxix] Sony inside take a look at circumstances.


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