Home Photography Sony's new HVL-F28RM flash uses camera face detection for better portraits

Sony’s new HVL-F28RM flash uses camera face detection for better portraits

Sony has simply introduced the HVL-F28RM flash. It is designed to be compact and straightforward to make use of, but in addition comes with options that extra superior photographers will respect.

When mixed with Sony’s a7C, a7S III, a7R IV and a9 II, the F28RM will use face detection data from the digicam to raised stability its output with the ambient lighting of the scene, in addition to modify white stability for a extra pure look.

The flash angle may be adjusted as much as 120 levels and it is powered by two AA-sized alkaline or NiMH batteries. Different options embrace radio wi-fi communication, a stronger steel sizzling shoe and dirt and moisture resistance.

The HVL-F28RM will likely be accessible this winter and can retail for $249 USD ($329 CAD).

Sony Electronics Introduces Alpha 7C Digital camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Digital camera System

New HVL-F28RM Compact Flash can be Introduced

SAN DIEGO, CA – September 14, 2020 – Right now, Sony Electronics Inc. introduced a number of additions to an already spectacular imaging lineup — the Alpha 7C full-frame digicam (mannequin ILCE-7C), the FE 28-60mm F4-5.6 (mannequin SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii] full-frame physique with uncompromising efficiency, that includes superior AF (autofocus), high-resolution 4K video[iii] capabilities and extra. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 normal zoom lens, this versatile mixture delivers an expertise not like another, maximizing portability and flexibility with out sacrificing any of the facility of full-frame imaging. The HVL-F28RM flash permits customers to broaden their picture expressions with excellent compactness, and an clever gentle depth management linked to digicam face detection[v].

“We’re dedicated to creating the very best instruments attainable, primarily based on the wants of our clients,” stated Neal Manowitz, deputy president of Imaging Merchandise and Options Americas, Sony Electronics. “The brand new Alpha 7C digicam and FE 28-60mm F4-5.6 zoom lens pack lots of our most superior imaging applied sciences in a model new design that’s the smallest and lightest full-frame digicam and lens system on the earth. This opens up a brand new world of potentialities for creators, giving them the uncompromised energy of a full-frame system within the palm of their hand.”

New HVL-F28RM: Compact Flash with Mild Depth Management Linked to Digital camera Face Detection[v]

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and gives the kind of dependable, secure efficiency that solely a real Sony product can present. When in comparison with the HVL-F32M, the HVL-F28RM includes a 12 p.c discount in quantity and seven p.c discount in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to fulfill the wants of each skilled and superior beginner content material creators.

The HVL-F28RM gives constant GN28[xxv] gentle output, optimized gentle distribution and steady flash efficiency that gained’t interrupt the person’s workflow, in addition to secure radio wi-fi communication and multi flash radio management. The brand new flash additionally options Sony’s newly launched flash management linked to digicam face detection[v] superior expertise. When used with a suitable digicam, the stability between the sunshine falling on the topic’s face and ambient gentle is evaluated to routinely modify correct white stability in order that the topic’s face is rendered with pure, lifelike shade. As well as, flash compensation, gentle ratio, and different detailed flash parameters may be managed immediately from a suitable digicam[xxvi]. A digicam customized key may be assigned to name up the flash parameter show in order that changes may be made whereas wanting by way of the viewfinder and gripping the digicam. Flash parameters are proven within the chosen digicam show language.

A newly developed “Steel Shoe Foot with Rugged Facet Body”[xxvii] that additionally homes the unit’s electrical contacts gives improved resistance to bodily shock and impression from all instructions. The Multi Interface foot is fabricated from steel for larger power. The HVL-F28RM additionally includes a mud and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, sturdiness to mud and moisture is improved, even when utilized in difficult outside environments.

The HVL-F28RM additionally options easy, intuitive operation with minimal controls together with +/- gentle stage buttons, pairing button, take a look at button and lock lever. Loads of gentle is accessible for bounce purposes. The flash angle will also be set as required by way of 0, 20, 40, 60, 80, and 120 diploma click on stops for simple positioning. The brand new flash additionally includes a built-in wi-fi radio set off for dependable flash triggering when mounted on a suitable digicam[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can management as much as 15 flash and/or receiver items in 5 teams[xxviii] at distances of as much as 114 toes (35 meters)[xxix] for extraordinary lighting management and flexibility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A recent pair of alkaline batteries can present energy for as much as 110 steady flashes (1/1 guide flash with alkaline batteries)[xxix].

Pricing and Availability

The HVL-F28RM flash will likely be accessible this winter and will likely be offered for about $249.99 USD and $329.99 CAD. It is going to be offered at quite a lot of Sony’s approved sellers all through North America.

Unique tales and thrilling new content material shot with the brand new digicam, lens and Sony’s different imaging merchandise may be discovered at www.alphauniverse.com, a web site created to coach and encourage all followers and clients of Sony α – Alpha.

[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Amongst full-frame interchangeable-lens digital cameras, together with an interchangeable zoom lens. As of Sept. 2020. Sony survey.

[ii] Amongst full-frame interchangeable-lens digital cameras with optical in-body picture stabilization mechanism, as of Sept. 2020. Sony survey.

[iii] A Class 10 or larger SDHC/SDXC card is required for XAVC S format film recording. UHS pace class three or larger is required for 100 Mbps recording.

[iv] Amongst interchangeable zoom lenses for 35mm full-frame format digital digicam our bodies, as of Sept. 2020. Sony survey.

[v] This perform is simply suitable with Alpha 7C as of Sept. 2020

[xxii] Not assured to be 100% mud and water-proof.

[xxv] 50 mm, at ISO 100 in meters

[xxvi] Go to Sony assist webpage for practical compatibility data.

[xxvii] Design registration software pending.

[xxviii] In group flash mode. three teams (A-C) in TTL or guide flash mode.

[xxix] Sony inside take a look at situations.


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