Stellantis has had a rough time. The company’s sales have tumbled, leading it to search for a new CEO, but despite the rumors of it killing off one or more of its brands, the automaker won’t make a decision on which ones stick around for at least a few more years.
Current Stellantis CEO Carlos Tavares said that the automaker would review its brand portfolio as soon as 2026, saying, “We will review each (Stellantis) brand’s performance at about two-thirds of the way through the Dare Forward 2030 plan, so you could expect decisions in two to three years.”
Tavares plans to retire in early 2026, so any decision on which of the 14 brands to cut would fall to his successor. He said that the brands received a ten-year product plan when Stellantis was formed in 2021, noting that the automaker has delayed or rescheduled some product launches but has not yet canceled a planned release.
Many have pointed to Maserati or Chrysler as likely targets for a Stellantis downsizing effort, but Tavares pointed to Maserati’s marketing problems as the source of its woes, not quality or technology. Chrysler only has one vehicle on sale right now, though we expect a new electric model in the near future. Whatever the move, Stellantis has to get it just right to remain competitive.
[Images: Stellantis]
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