Symrise Group launches global alternative protein initiative | 2020-09-11


HOLZMINDEN, GERMANY — Symrise Group, which incorporates Symrise Flavors NA and Diana Meals, launched Style for Various Protein (TAP), a world initiative to develop merchandise within the meat various, dairy various and dietary beverage classes.

Symrise’s R&D groups depend on a spread of instruments to generate insights into the plant-based marketplace for meals and beverage producers. The proprietary Trendscope Reviews, Style Treks and chef community determine ingredient and taste developments and allow the corporate to fastidiously monitor developments in various protein associated cooking methods and recipes all over the world. The corporate’s R&D groups additionally make use of social media listening to grasp shopper perceptions and expectations.

Symrise and Diana Meals, working collectively on the TAP platform, have used these insights to create a toolbox of elements and flavors that provide style, richness, masking, coloration and look enhancements to savory meals.

“Various proteins within the meals and beverage classes are poised for development, pushed by adjustments in shopper life-style conduct and sustainability concerns,” mentioned Emmanuel Laroche, vp of selling and shopper insights at Symrise Flavors NA. “Vegetarian, vegan and flexitarian diets, in addition to wider adoption by mainstream shoppers, have created a market alternative for producers of those merchandise, who can now look to Symrise to assist them innovate and differentiate their manufacturers.”


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