The biggest phone launch event of 2021 just got delayed by four months


  • Cell World Congress 2021 has been delayed from early March to the tip of June.
  • This might push again telephone launches for manufacturers that rely on MWC.
  • Organizers hope the COVID-19 pandemic will not be a security subject by then.

Telephone makers often flock to Cell World Congress in late February or March to introduce their newest gadgets, however you is likely to be ready some time longer to see these merchandise. The GSMA has delayed MWC 2021 from March 1 to June 28, or practically 4 months later than anticipated.

It received’t shock you to listen to the reasoning. Simply because the GSMA cancelled this yr’s Cell World Congress over COVID-19 pandemic issues, organizers aren’t satisfied they will maintain the 2021 occasion safely in February. This will increase the probabilities of having the “distinctive, unmissable expertise” of an in-person gathering, the GSMA stated.

There’ll nonetheless be on-line parts to the present to “complement” the bodily occasion, the affiliation added. MWC Shanghai 2021 has additionally been delayed to February 23.

Learn extra: The very best telephones of MWC 2019

This might result in delays for some telephone launches. Manufacturers like LG, Sony, and Nokia (HMD World) continuously introduce {hardware} at Cell World Congress to maximise its impression — they now have to decide on between ready till June 2021 or releasing telephones with out as a lot fanfare. They may simply wait if any deliberate telephones aren’t going to ship immediately. The early spring may very well be quiet, in different phrases.

It received’t be stunning if some telephone makers ignore the delay and launch telephones sooner, even when the launch occasions need to be digital. Huawei and Samsung probably received’t thoughts. They’ve usually held separate introductions weeks earlier than or after MWC. Nonetheless, don’t be shocked if a lot of the standard telephone launch cycle is delayed by a couple of months — assuming the pandemic doesn’t result in additional delays or one other cancelled present.


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