Toyota Teases the Land Cruiser-Based ROX Concept Ahead of SEMA 2024

The ROX, or “Recreation Open eXperience,” builds on the standard Land Cruiser 250 with custom bodywork, a lift kit, and a unique interior with 3D-printed parts. Toyota said the team had to recreate more than half of the SUV’s bodywork for the project and notes that it’s a fully functional one-off “factory” vehicle, not just a show piece.

The exterior features skeleton doors with open sections in the upper and lower portions, a front-to-rear sliding soft top, and a midgate feature that opens a pass-through between the bed and cabin. Inside, Toyota installed Heritage Orange leather upholstery with basket-weave accents, and the door panels feature stitched leather touches.

The one-piece 18-inch wheels are an exclusive Calty design, and the ROX has a custom TRD suspension system with a four-inch lift over the standard Land Cruiser. Thanks to forged aluminum control arms and wider fender flares, it also has a significantly widened track, eight inches wider than the standard model.

Toyota hasn’t indicated that the ROX or anything like it might reach serial production, but it’s hard not to see a situation in which it would be a strong seller. The new Land Cruiser, while capable, isn’t exactly a direct Ford Bronco or Jeep Wrangler competitor, and the ROX could neatly fill that gap for Toyota.

[Images: Toyota]

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