Weidert Group Brings Marketing Flywheel to Manufacturing First


APPLETON, WI, September 2020 – Greg Linnemanstons, president of Weidert Group, a B2B inbound advertising and marketing company and Diamond Degree HubSpot Accomplice, encourages entrepreneurs to shift their mindset from filling a gross sales funnel to powering a flywheel. That’s the driving message of his on-line session, “Go Past the Gross sales Funnel! Embrace the Flywheel to Maximize Enterprise Development and Buyer Loyalty,” October 22, 2020, at 1:00 p.m., at Manufacturing First Expo & Convention. Weidert Group is a Gold Sponsor of Manufacturing First.

This 12 months marks Manufacturing First’s 10th anniversary — and as a result of international pandemic, it’s the expo’s first totally digital occasion, spanning three days from October 20 to 22. Every day will start with digital networking and exhibitor connection time from 10 a.m. to midday, with dwell webinars and data periods to observe on-line each afternoon.

“The flywheel idea acknowledges that whereas new clients will all the time be essential, the best untapped alternative for improved outcomes is with present clients, each by rising enterprise with them and utilizing them as essentially the most genuine supply of compelling advertising and marketing content material,” Greg mentioned. “Most Wisconsin producers may understand super features by way of extra intentional efforts targeted on their present clients, and this session will provide worthwhile insights on that chance.”

By reframing the targets of selling, gross sales, and customer support utilizing the ideas of drive and friction in a flywheel, Linnemanstons clarifies how essential it’s to align organizational groups round shared goals of attracting, participating, and delighting clients. Essentially the most loyal clients, in flip, grow to be a enterprise’s most genuine, authoritative promoters.

This 12 months’s Manufacturing First keynote speaker is Daniel Burrus, futurist and strategic advisor to executives from Fortune 500 corporations. His handle will aptly cowl disruption, international traits, and techniques for capitalizing on technological improvements.

Study extra and register at manufacturingfirst.com. Early chicken registration ends September 30.

About Weidert Group, Inc.

Weidert Group, based in 1980, is a full-service business-to-business inbound advertising and marketing company that has been an authorized HubSpot Company Accomplice since 2011, and achieved Diamond standing as a prime accomplice in 2020. HubSpot is the worldwide chief in advertising and marketing automation software program, with over 86,000 clients in additional than 120 nations. Weidert Group offers all elements of efficient inbound advertising and marketing, gross sales, and customer support efforts, together with net design, search engine marketing, content material technique, social media technique and promotion, lead nurturing, voice of the client packages, advertising and marketing and gross sales coaching and course of design, and total advertising and marketing administration. Shoppers symbolize primarily business-to-business organizations in advanced industries similar to industrial manufacturing, distribution, insurance coverage, and monetary companies.


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