Welsh health and beauty firm hits £25m in sales as demand for organic and vegan products soar


A Welsh enterprise that sources and sells pure and natural well being and wonder merchandise has hit the £25 million turnover mark, after rising gross sales by 25% yr on yr.

Naissance, primarily based in a 40,000 sq. foot warehouse in Neath, Wales was based in 2005 by entrepreneur Jem Skelding from his spare bed room.

His childhood in Africa impressed Jem, the place the scarcity of retail merchandise and an abundance of uncooked supplies meant his mom would typically make her personal skincare and pure treatments. When e-commerce began to take off, he noticed a spot available in the market for a web-based model promoting natural plant-based merchandise.

During the last fifteen years, he has steered the corporate and established the Naissance model as a worldwide chief within the provide of pure and natural components inside UK and Worldwide territories. Supplying lots of the largest excessive avenue retail manufacturers within the UK, Europe and America in addition to contract producers, Naissance now exports to over 110 nations and works straight with over 1,000 famers and growers the world over.

The agency employs 120 folks in Neath and has a warehouse facility and group primarily based in Berlin, Germany.

The corporate was named Amazon’s Exporting Small Enterprise Of The 12 months in 2019, in recognition of its gross sales progress by means of the e-commerce large in addition to its dedication to sustainable and moral rules.

Naissance has been assisted by the Enterprise Wales Accelerated Progress Programme (AGP) which supplies focused assist for bold rising companies. The programme is a component funded by the European Regional Improvement Fund by means of the Welsh Authorities.

Commenting on the agency’s stellar progress, CEO Jem Skelding mentioned: “We’ve got seen double-digit progress yearly over the previous couple of years, pushed by rising client demand for high-quality, genuinely moral merchandise that may be traced again to particular person growers.

“We’re rigorous about high quality management at each stage of the availability chain and our Natural, Vegan, Anti-cruelty and Honest Commerce certifications imply that our prospects belief us and consequently return to us repeatedly. A lot of our merchandise are additionally meals grade and our amenities have obtained a 5-star score from the Meals Requirements Company. From day one, we have now targeted on offering a high-quality product and wonderful service to our prospects, and that’s what underpins the industry-leading fame we have now constructed.

“We’re continually trying to find higher, extra moral and sustainable methods of working, not solely to profit us as a enterprise however, extra importantly, to profit people, communities, society, and the world wherein we dwell. I firmly imagine it’s this steadfast dedication to doing good for our suppliers, our prospects and our employees that has pushed our progress. I’m extremely pleased with the group right here and all we have now achieved.”

Naissance is now set to develop its workforce by 20% over the following yr because it meets a rising demand for its merchandise. The entire agency’s employees, no matter their age, obtain a beneficiant advantages package deal which features a wage that’s above the Residing Wage, sick pay and a healthcare money plan.

Since signing as much as the Enterprise Wales Accelerated Progress Programme (AGP) programme in 2015, the corporate has obtained mentoring and specialist recommendation on funding, funding and focused employees coaching. This assist has proved “very useful” based on Mr Skelding:

“Steering a enterprise by means of fast progress brings its personal challenges. Being a part of AGP has allowed us to navigate a variety of our precedence areas with the assistance of knowledgeable consultants and mentors, which has been actually useful.

Richard Morris of the Excelerator Consortium, which delivers the Accelerated Progress Programme, mentioned: “Naissance is a wonderful instance of a homegrown Welsh enterprise based on sturdy moral rules that has constructed a worldwide fame on its high quality merchandise and wonderful customer support.

“We’re delighted that the corporate continues to go from power to power and is turning into certainly one of Wales’ quickest rising e-commerce manufacturers.”


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