Why Apple’s smart home speaker dreams are still falling short
Despite Apple’s dominance in consumer tech, its smart home speaker strategy is lagging behind Amazon and Google. But the company has a new strategy.
Apple, a leader in smartphones, tablets, and wearables, has struggled to replicate its success in the smart home market. Recent reports show that the company’s smart home offerings struggle to secure a significant market share.
Apple’s woes with smart speakers are particularly evident, with Amazon’s Echo series and Google’s Home devices dominating the market. A Consumer Intelligence Research Partners (CIRP) survey reveals that Amazon’s Echo commands over two-thirds of the U.S. market, while Google holds about one-quarter.
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Source: AppleInsider News
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